SEO (Search Engine Optimization)

According to Forrester Research, more than $3 trillion in business will be done online by 2005, and over 85% of all Internet users now rely on search engines to locate information on goods and services.  With that much money and activity, can your company afford not to be properly listed?  We obviously don't think so, and that's most likely why you're here reading this now... 

Our Background with the Search Engines
Our top search engine specialist is a true expert, having been intimately involved with the maze of search engine placement and positioning since late 1996, he's seen (and tried) it all.  The rise and fall of numerous search engines, proliferation of pay-per-click, and the ever changing and competitive optimization landscape with all the different tactics and techniques used to obtain rankings have been one wild and crazy ride. 

Yet, while many things have obviously changed, the basics remain mostly the same.  If you can figure out what keywords people are using to find your type of products/services, develop good content to go with your site, and optimize as many on-page factors as possible, then you're over half way there.  However, there are also a number of other factors that have been more recently introduced into the ranking algorithms of the popular search engines which also need to be accounted for now.  This is what we term as "off-page" optimization.  Today, it is now necessary to combine the traditional "on-page" optimization with other "off-page" optimization elements if you hope to have any real and lasting success.  

Search Engine Optimization Services
TideMoon offers customized search engine placement services based on a number of factors.  The competitiveness of the industry you are in, size of your site, structure of your site (layout, dynamic vs. static, etc.), your willingness to let us modify minor elements, number of keywords desired, and your current link popularity, all play a big role in developing a comprehensive and long-term strategy that will help get you to the top.  Every campaign is different, but most contain the following:       

• keyword research
• competitive analysis
• on-page optimization (titles, keyword integration, link modifications, meta tags, etc.)
• off-page optimization (directory submissions, link building, etc.)
• ongoing reports (optional)
• in-house training on key elements (optional)

Pricing varies from project to project because of all the factors involved, and because every campaign is truly unique.  For more information, a free initial consultation, and to see real examples of high ranking pages we have in competitive fields, on all the major search engines (Google, Yahoo!, and MSN), contact us today.