Email Marketing

In addition to our other web marketing services, TideMoon is a recognized email marketing agency providing professional opt-in email campaigns and various email marketing services for companies of all sizes, in a wide variety of industries and markets. 

Our comprehensive email marketing solutions include:

• B2B (business-to-business) campaigns
• B2C (business-to-consumer) campaigns
• Html creative development
• Opt-in list research
• List rentals and mailings
• Campaign strategy consulting
• Tracking and reporting
• Email newsletter setup and training

All of our targeted email campaigns use credible opt-in email list companies that are identified during the list research and are always be approved by our clients before mailing.  We have helped businesses promote everything from professional B2B seminars, products, services and surveys, to consumer based offerings like online education, giveaways, and medical supplies.

No Spam Here...
We always adhere to the CAN-SPAM act of 2003 and maintain a strict "No Spam" policy.  With the proliferation of SPAM over the years, marketing via email has become more and more of a challenge.  However, regardless of what you may have heard, it's certainly not dead, or even dying for that matter.  Despite the clogged inboxes everywhere, email continues to shine in a variety of situations and can still provide an excellent return on investment for both B2B and B2C campaigns. 

Response Rates
While response rates are often much more inline with traditional direct marketing now (at least for prospecting campaigns), they still vary greatly from campaign to campaign and depend on far too many factors to make very many generalizations about.  Things like the offer, list used, time/day sent, targeting, and so forth all play a big role in the response you can expect.  With consumer inboxes being more crammed than ever, response rates on B2C campaigns are typically much lower than on targeted B2B promotions.  However, even that is not always the case, as a well planned, tested, and tracked effort can ultimately lead to an overwhelming success on either side (business or consumer).

Benefits of Email Marketing
Even with overall response rates slowly declining over the past three or four years, countless businesses are still finding a way to reap the many rewards email has to offer, just a few of which are included below:

• precise campaign tracking
• quickly test multiple offers/creatives
• instant ROI tracking and analysis
• quick turnaround times
• instant lead generation
• more frequent contact with target market
• ability to use geo-targeting

To get a quote for a campaign you may be considering, contact us today with details about your primary target market and/or the type of campaign you are considering.